Great question! In my experience as an entrepreneur, business adviser and instructor; the answer is constantly evolving--especially with the changes in AI. The answers you have received are solid. One piece of practical advice to stay current in your industry, with competitors, etc. is Google Alerts. If you haven't used Alerts before, it identifies as-it-happens content from across the web regrading keywords you provide. Simple way to use AI to stay up-to-date. Hope that helps. Best of luck in your process and goals.