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Marco De

Clarity Expert

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22 years of experience in marketing. Partner of Trout & Partners network of brand positioning experts. Internet Entrepreneur. I love to help you find your solution by explaining to you what I know. Call me from anywhere in the World (in English) or from Italy (in Italian).

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Marketing Strategy

You're about to release a web/iphone app. Include key features on landing page to entice more beta users? Or worry about competitors who may copy?


Marco De

Clarity Expert

In your landing you tell the problem(s) your app solves. Make them feel the pain and tell them that signing up will heal it. So don't talk about "our app does this and that", but "do you have this problem? We have the solution"

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Areas of Expertise

Social Media MarketingDigital StrategyInternet MarketingMarketing StrategyOnline AdvertisingPositioningBrand Positioning StrategiesStrategic Brand PositioningStrategic Brand ConsultingBrand Consulting