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Cooper Marcus

Senior Prod Manager for Platform + APIs

Bio

Currently Senior Product Manager for APIs and Platform features. Formerly lead platform-related Business Development at New Relic. San Francisco native. Expertise in Biz Dev, Platforms, Integrations, API Ecosystems, Partnership Agreements, Startup Partnering, etc.

Recent Answers

SaaS - Enterprise & SMB B2B

What's the best resource for drafting a contract between a SaaS company and its clients?


Cooper Marcus

Senior Prod Manager for Platform + APIs

I've heard great things about https://www.upcounsel.com - I haven't used them personally, but they went through the same startup incubator that I did (AngelPad in SF) and the other AngelPad firms that use them have recommended them highly.

Start-ups

When creating a marketplace, does it make more sense to focus on stimulating demand first or supply?


Cooper Marcus

Senior Prod Manager for Platform + APIs

Focus on the more difficult side of the marketplace. For instance, if you think it'll be easier to get suppliers, then focus first on getting buyers - always be working on your toughest problem (aka your biggest risk). You'll find some great blogging on Marketplace and Platform topics here http://platformed.info (read the ebook too!)

Business Strategy

How can I make a million dollars?


Cooper Marcus

Senior Prod Manager for Platform + APIs

Go to work at an mid-stage, venture-backed startup where: * You get lots of options ("lots" being relative to the stage of the company and the % of ownership you'd get at other companies of a similar stage and risk - "lots" can be difficult to determine ; ) * The business is executing well * Much of the risk has been removed, but this isn't well-understood by the market in general (this is part of why you'll get "lots" of options rather than "very few" options) * The company is running roughly at break-even, or could be if it dialed-back hiring/marketing a bit * The company is within a few years of going public Then, work like crazy, make the place a huge success, and ask for additional options as often as you reasonably can. Ideally you'll end up with enough options that you'll have $1M soon after IPO.

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Areas of Expertise

MarketplacesOnline MarketingMarketing StrategySaaSBusiness StrategyNew Business DevelopmentProduct MarketingIntegrationPartnershipsAPIs