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Scott Madans

Founder and seller of multiple startups.

Bio

Have worked for Fortune 1000 and founded multiple small businesses.

Sold three companies in diverse markets; AutoCAD dealership in SoCal, critical delivery trucking business in Reno, NV, and a unified communications software publisher out of D.C.

Currently working on a drone business, four eCommerce stores, text messaging business, and high-level software engineering.

Can also provide pro-level road race coaching (automotive), have built multiple high-performance race cars, have drone expertise, and am highly proficient in Windows computer usage (apps, networking).

Recent Answers

Social Media Marketing

How does my startup hire an affordable marketing expert?


Scott Madans

Founder and seller of multiple startups.

I know what you mean about freelance websites. It's challenging to find creative people for low compensation. A college-level marketing intern would be my first shot for your needs. Perhaps reach out to volunteer networks to see who might be available. Maybe you can source someone through a corporate sponsor. If you can find young talent, or an experienced person just starting out in their own business, they might be willing to help. Good luck!

Marketing Strategy

How can we market to our growing database of over 200k email and contact leads, aside from just cold calling and unsolicited bulk email campaigns?


Scott Madans

Founder and seller of multiple startups.

Your outreach is highly dependent upon your type(s) of clients; B2B, B2C, and what type of products. Large segments of your clientele and prospects likely have a common type of psycho / demographics and behaviors. If you've identified those traits (sets of traits), there are oodles of resources to get your message in front of them through Social Media Marketing (SMM - influencers, bloggers, Facebook, LinkedIn, etc.), Search Engine Marketing (SEM - Google, Yahoo, Bing, etc.), and EFFECTIVE direct mail (funnels) with lead magnet and call-to-action. Once you define your goal, you can zero in on the right multi-pronged approach. Start with a small (inexpensive test) batch. Measure results. Tweak. Repeat in an endless loop until you achieve an acceptable conversion rate.

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Areas of Expertise

TechnologySocial Media MarketingStartup ConsultingSmall Business CoachingMobile MarketingEarly-stage StartupsSmall Business ConsultingSocial Media StrategistOnline RetailSmall Business Online Marketing