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Donna chou

App promotion expert

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App promotion expert, years of app marketing experience, App store optimization expert.

Recent Answers

Mobile applications

What is the best and most cost efficient way to get exposure and downloads for my iphone app?


Donna chou

App promotion expert

Hi there, before increase your app visibility, you should optimize the following aspects to increase the download rates: · App title - Make sure your app title unique and attractive. · App icon - A better icon can increase your downloads up to 560%. keep your design simple and eye-catchy. · Screenshots - Show off the best features of your app in the first two images. According to research by Storemaven 60% users won’t swipe past the first two screenshots. · Description - To capture a user’s attention and keep longer utilization, your app description has to be precise and make the right direction attract users. So make sure to highlight your app features and advantages in the first line. Get positive app reviews(http://www.reviewapp4u.com/?from=cr-chris ) - 95% users will take the app reviews as one of the most important reference factors to judge the app, and most people prefer to download an app which has much more positive reviews. With great reviews, your app is going to be in great shape to rack up downloads and beating out the competition. Then you can increase your app visibility with the following methods: Apply for Awards Participating in app awards is the most recommended channel and I would highly suggest you take advantage of it. It can give you tons of press, exposure, reviews and plenty of downloads.These are many famous app awards sites, such as Appy Awards, Best App Ever Awards, AppCircus competition, Apple Design Awards, etc. Get featured on App Store According to App Annie’s Report a feature for a game can lead to a 140% increase in downloads and for non-games to a 25% increase. Apps which with the following features tend to be get featured : · Great app · Universal app · The user experience should be top notch. · With compelling product page: video, screenshots, a good name, and a quality description. · Have good App Store Optimization(ASO): app name, keywords, and category. · New apps and apps with significant updates Cooperate with influencers Most people like to follow others and be influenced by the words of some celebrities or well-known business people - having high-profile Facebook pages with 100,000+Likes mentioning your app is a huge win. Reach out to organizations whose goals align with yours, and give them a compelling reason to mention or link to your app on their page. Hope those methods are useful to you.

Mobile applications

I have developed and launched an app and am looking for advice on marketing it.


Donna chou

App promotion expert

Hi there, just like other mentioned, ASO is really a good start for app promotion, here are some details on how to conduct app store optimization: · Keywords Research - when you choose keywords, you should take relevance, competition, and traffic into consideration. · Add Important Keyword in App Title - the App Title has more weight in the algorithm, which can improve your app ranking by 10.3%. · In-App Purchases - In iOS App Store, the names of in-app purchases (IAP) are indexed in the app store search. · Buy Keyword Search Installs - Buying keyword search installs, which can improve your app ranking in hours, highly recommend. · Get 4/5-Star Ratings and reviews - Ratings and reviews also play important parts in the rank algorithm, helping you show up for relevant key terms.(Reviewapp4u - https://www.reviewapp4u.com/?from=cr-chris provides this kind of service) · Reduce App Size · App Updates Cooperating with influencers is also a good way to promote app, because most people are easily influenced by the words of the influencers. These people may include influential bloggers, newspaper journalists, professional tech writers in a social network like Facebook or Twitter. Consider Alterative App Stores - Data shows that, if an app is submitted to other relatively less popular stores, it will increase the expected downloads 200% more compared to Google Play.Besides Google Play & App Store; there are various other app stores on the online market where you can upload your app, such as Amazon Appstore, GetJar, SlideMe and ,AppBrain. Hope the 4 methods are useful to you.

Mobile applications

What have you found works/doesn't work when promoting mobile app via twitter? What problems should I avoid?


Donna chou

App promotion expert

Others have given you the details about promoting app on Twitter. You should also promote your app on the app stores, because over 65% users discover new apps by browsing or searching on the app stores. Here are some effective ways to promote app on the app stores: Boost app ranking When people searching for new apps, most of them just browsing the top 10 apps, then if your app rank to top 10, you can expect lots of downloads. Follow the following methods to boost your app ranking on the app stores: · App Store Optimization · Gather Traffic and Downloads · Engagement and Retention · Regularly Update and Upgrade · Reduce App Size Maximize Keywords In addition to incorporating keywords into your description, app stores also ask you to list search terms relevant to the app in the “keywords” section. Include as many keywords as the form will allow to make sure your app is as visible as possible in app stores search engine.Use shorter keywords so you get more key phrase combinations - The more keywords you have, the more possible your app will be get discovered and installed. Gather app ratings and reviews As we know, most people prefer to download an app which has much more positive reviews and higher ratings. And data shows that 94% users would like to download those 4-5 rating apps and 75% users will take the app reviews as one of the most important reference factors to judge the app. Besides guide your users leave positive feedback on your app.You can also get app ratings and reviews from third parties(Reviewapp4u is a good choice - http://www.reviewapp4u.com/?from=cr-chris). Hope the 3 methods are useful to u.

App Marketing

How can I increase downloads of my game without spending a dime?


Donna chou

App promotion expert

Hi there, most people discover new apps by browsing or searching on the App Store, then increase app visibility is one of the best ways to increase app downloads. There are 2 ways to increase app visibility on the App Store, one is boosting app ranking, the other one is increasing keywords coverage. Boost App Ranking on the App Store App Store Optimization is a free way to increase your app ranking, just like SEO. About ASO, the most important part is choosing keywords, follow these 3 key tips when choosing your keywords: · Look for keyword relevant to your app · Choose keywords with lower difficulty scores · Choose keywords having highest traffic scores To get a higher ranking and download rates. you should balance the difficulty and traffic. For new apps, target those keywords which have low competition and traffic is a good choice, which are much easier to rank for. You can analyze the 2 factors with App Annie or other app keyword tools. After getting the right keywords, you should place them in your app title, subtitle, keywords field, developer name and the name of in-app purchase items to increase your app ranking. Increase keywords coverage The more keywords your app covers, you more chances it will get to be discovered and installed. Some ways to increase keywords coverage: · Avoid Repeating Keywords · Use digits not words · Use Shorter Keywords · Wipe off connectors and stop words If fact, you can get some positive app reviews(https://www.bestreviewapp.com/?from=sr-chris) to increase the download rates, which will not cost you much, but boost app downloads efficiently)because most people will check the app reviews before downloading an app, and 80% users have changed their minds about downloading an app based solely on the negative reviews they read. Then it's really worthy. Hope these methods are useful to you.

App Marketing

What are currently the most performing channels and ad networks to promote free/paid apps for iPad?


Donna chou

App promotion expert

Hi there, data shows that over 65% users discover new apps on the app store, then the app store is one of the great "place‘’ to promote apps. You can promote your app in the app store with the following methods: App Store Optimization App Store optimization, it aims to boost app ranking on the App Store, you can do it by optimizing the following methods: · Keyword research - the most important part for ASO. You should take relevance, competition and traffic into consideration. · Place the important ones in app title, subtitle, developer name and the name of in-app purchase items, which are beneficial to increase app ranking · Optimize app icon, screenshots and video, which can increase the download rates. · Optimize app description, most people just browsing the first 3 lines, then make sure the 3 lines attractive. Get positive app reviews on the App Store The reviews were simply too critical to app discovery and downloads to leave up to chance. 95% users prefer to download an app which has much more positive reviews. 88% users trust reviews as much as personal recommendations. Here are some effective ways to get app reviews: · Invite families and friends review your app · Reviews exchange · Incentivize users to give positive reviews · Use some useful plug-in · Buy app reviews(Bestreviewapp: https://www.bestreviewapp.com/?from=cr-chris) Get featured on the App Store Once your app get featured on the App Store, you can expect a great conversion rate with lots of new installs. Some tips on getting featured on the App Store: · Build a high-quality app · Make a Unique App(Visual Design) · Use Apple Pay for payment within native apps · Find creative ways to implement 3D Touch · Keep High Downloads · Keep Your Ratings Up · Gather Positive Reviews · Optimize your app store listing · Know Apple Well Hope those methods are useful to you.

Mobile applications

My IOS game app is lost in the sea of apps. How can I grab more attention and spike sales?


Donna chou

App promotion expert

Hi there, when people discover new apps on the App Store, most people just browsing the top10 apps, then if you want to grab more attention, one of the best ways is boosting app ranking on the App Store. app store optimization, which aims to boost app ranking on the App Store, it's the best choice for you to promote your app. You can do it by optimizing the following factors: Getting the right keywords - keywords play an important role in the App Store algorithm. You should take relevance, competition, and traffic into consideration. After getting the keywords, you should place them in app title, subtitle, keywords field, developer name and the name of in-app purchase items to increase your app ranking. For new apps, you can target relevant keywords with low competition and lower search volumes first, which are much easier to rank for. Of course, if your budget is enough, you can get keyword search installs(http://www.asotop1.com/?from=cr-chris) to assist the ASO, which can boost app ranking in hours, highly recommend. There is one more effective way to increase your app visibility, it's applying for awards. It can give you tons of press, exposure, reviews and plenty of downloads.These are many famous app awards sites, such as Appy Awards, Best App Ever Awards, AppCircus competition, Apple Design Awards, etc. Hope these methods are useful to you.

App Marketing

Increase downloads for free app on App Store


Donna chou

App promotion expert

Generally speaking, people would check app reviews before downloading an app, and 88% people give much trust to app reviews. Then you should increase positive app reviews to increase the download rates. Bestreviewapp(https://www.bestreviewapp.com/?from=cr-chris) provides this kind of service, which supports multiple countries for you to choose from, get your app targeted precisely, highly recommend.

Mobile applications

My app is getting 10k/day in downloads but I don't have a money for more marketing— how can I find investors?


Donna chou

App promotion expert

Hi there, it seems that your app is really great! ASOTOP1 (http://www.asotop1.com/?from=cr-chris) provides app marketing service, which has years of app marketing experience. If you could reach an agreement on sharing the revenue, what you should provide is only the app. You have a great app. They know the marketing techniques. Collaborate to make a fortune.

App Store

How to promote a paid iOS app to increase downloads ?


Donna chou

App promotion expert

For paid apps, one of the most effective ways to increase the downloads is offering time-limited discount. During a certain period, you offer users some discounts when they use some services of your app on the condition that they share your app to their friends and colleges. Another efficient way is cooperating with influencers. Influencers are individuals with the power to influence the buying and engagement decisions of a certain group of people. Leveraging the power of influencers can be the best way to drive mass amounts of traffic to your app.Developing honest, authentic, and mutually beneficial relationships with influencers will go a long way in helping to promote your app. Get Featured On The App Store Pople give much more trust to offical recommendation, if your app get featured on the App Store, the download rates would be much higher. By following the follow tips, there is a great chance your app will be get featured on the App Store : · Use Latest iOS Features · Make your App Universal · Localize your App · Make a Unique App(Visual Design) · Get Good Reviews and High-star Ratings · Update your App Regularly · Know Apple Well · Build a Relationship with Apple · Provide Customer Support Data shows that about 95% users will take the app reviews as one of the most important reference factors to judge the app, and most people prefer to download an app which has much more positive reviews(https://www.bestreviewapp.com/?from=cr-chris) Then you should get positive reviews to increase the download rates. Hope those methods are useful to u.

Mobile applications

How do I increase the App downloads organically and make it go viral? It's a free app.


Donna chou

App promotion expert

Hi there, you mentioned that your FB has 24000 likes, I would highly recommend you take advantage of it. You can hold activities to attract users to download your app. You can also tell your followers to complete a certain task, for example, invite friends to download your app. Rewarding the one who bring the most downloads publically each day. Besides, you should also increase your app ranking on the app stores, because over 65% users discover new apps by browsing or searching on the app stores, and most of them just browsing the top 10 apps. You can increase your app ranking with the following methods: · Optimize your app keywords -When you’re selecting a keyword, you need to take keyword relevance, traffic, and competition into account. · Optimize your app title - It should include the keywords, which can increase your app ranking by 10.3%. · Optimize your app description -Add 8~12 keywords in it(Google Play Store). · Get app installs - which can boost app ranking in hours, highly recommend.ASOTOP1(http://www.asotop1.com/?from=cr-chris) provides this service. Besides, you should also get positive app reviews(http://www.reviewapp4u.com/?from=cr-chris), because most people wil check the app reviews before downloading it, and iews from your former or existing users and choose your app. What’s more, data shows that 80% users have changed their minds about downloading an app based solely on the negative reviews they read. Hope these methods are useful to u.

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Online Marketing StrategyiOS DevelopmentContent MarketingMobile Apps