One of the main benefits of viral marketing for businesses is that it generates a large amount of brand exposure in very little time! For example, if I wanted to promote my employer by creating a piece of viral content, if that content did go viral then there is going to be a lot of people searching for my business (by brand name) to find the piece of viral marketing I created. The end game is to create brand exposure, that is what viral marketing does. It is then up to you to turn some of those visits into leads for your business. This is something I can help with. I have two and a half years of experience in converting visitors to websites into leads for my employer.