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Matthew Stotts

General Partner at Cerulean Ventures

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Investing in Earth-scale technologies for climate impact, sustainability and regeneration.

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Social Media

How would you go about finding your intial target market/user group for a business social network?


Matthew Stotts

General Partner at Cerulean Ventures

In-person networking is great. Online also works well. We've gotten good results with https://www.getlittlebird.com/ where you can search for relevant topics and they do the tough work of identifying who is actually influential and who is simply calling themselves an "influencer" "guru" etc.

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Business DevelopmentStart-upsPublic relationsSocial MediaAdvertisingVenture CapitalStrategic PartnershipsThought LeadershipCorporate CommunicationsSpeech Writing