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Johnson H

eCommerce Managers handle a company's online sales

Bio

Maintained relationships with drop ship vendors through online support, order entry and order fulfillment to include eBay and Amazon order preferred processing.
Developed database directory for Amazon Sears.com, Rakuten, and over 100 other online retailers.
Created product information packages for vendors including product descriptions, images and pricing. Ensured all information copy, product and non-product was updated and accurate.
Oversaw products offered and merchandising to ensure sales were maximized and orders delivered were accurate. Worked directly with merchants and drop ship vendors to ensure product images are received and uploaded on the site, as well as removed discontinued product lines.
Regularly reviewed competitive websites in terms of product range, marketing initiatives including functionality and customer offerings.
Organic Online Lead Generation.

Recent Answers

Survey Design

How can you know the habits, likes and dislikes of your customer?


Johnson H

eCommerce Managers handle a company's online sales

You won’t be able to connect effectively with your potential customers if you don’t have a customer in mind. Survey current customers, as well as members of your target market, to find out how you can better present your product or service, or what aspects might be missing from what you’re currently offering.Cast a wide net to capture those you think might be interested in your product or service, and use their data to shape your brand in a way that better resonates with your target market. Once you know who your audience is, where they hang out online and what they respond best to, then you can begin to market.

Google AdWords

How can AdWords can be used to reach a niche community of site owners?


Johnson H

eCommerce Managers handle a company's online sales

Through defining that niche community, testing variations of wording that would speak to problems/benefits you can either solve or provide and running said wording as ads with clear selection variables (ie age etc)

Startups

Is is common to solicit bids from other potential buyers even though we are currently negotiating on the acquisition of our startup?


Johnson H

eCommerce Managers handle a company's online sales

Would rather suggest you focus on current buyers and either table a deal you expect to them or walk away and then solicit other bids...See two prev messages re soliciting bids.

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