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Keith Hagen

Revenue Engineer & Co-Founder at ConversionIQ

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CO-FOUNDER and Advisor at ConversionIQ. I lead the optimization teams at ConversionIQ to increase the conversion rates on 26 eCommerce websites.

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Google Analytics

Does Google EXPERIMENTS use first click attribution for tracking ecommerce transactions?


Keith Hagen

Revenue Engineer & Co-Founder at ConversionIQ

Yes. While Experiments reporting is session based, a user is kept into the test, seeing the same variation the whole time, so when they convert, they will be attributed to the test variation they have been seeing. This is limited to the same browser on the same device, so if the user changes devices (20% of the time for average eCommerce sites by my estimation) or clears cookies (1%) or changes browsers on the the same device (?), than Experiments (and nothing else legal) can track them. Hope this helps. PS(I suggest you look at other tools, as Experiments is the last tool I would recommend right now).

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eCommerceUser ExperienceConversion OptimizationA/B TestingWeb AnalyticsE-commerceUsabilityB2BMultivariate TestingWebsite Testing