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Bob Dorf

"Startup Owner's Manual" co-author/startup lifer

Bio

o have coached/trained zillions of early/mid-stage startups
o spent two years writing "the book" with Steve Blank
o founded 7 startups delivering 2 homeruns,3 flameouts
o coached >25 angel investments, many exits, 7 IPOs
o my goal: "getting startups un-stuck, moving faster
o "methodology bigot" says the customer always knows
o have taught 5 years at Columbia Business School
o zillions of workshops, coaching sessions, articles
...and tons more about me at www.bobdorf.nyc

Recent Answers

Mobile applications

As a non-tech founder, do I pay a software development company to develop my mobile application, or get a tech co-founder or an investor?


Bob Dorf

"Startup Owner's Manual" co-author/startup lifer

I have been building and coaching startups since 1972 and wrote the global bestselling "Startup Owners Manual" and to me, outsourcing your technology in a tech-driven company is like outsourcing your aorta and hoping somebody else's aorta keeps you alive. Your technology/code and your ability to constantly tweak/upgrade/pivot/expand the code base are the heart of your business...i'd strongly encourage you to find a strong technical co-founder with the view that 66% of a good company is worth a lot more than 100% of a crap pile. Hope that sparks your thinking...let me know. Bob

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Customer AcquisitionCustomer DevelopmentMarketing StrategyBusiness Model CanvasDigital Marketing StrategyBusiness Model InnovationBusiness Model DevelopmentSales Funnel Optimization