Startups, Sales, Media, Advertising
Zack Rosenberg is leading US Operations for Keywee. He offers expertise in digital, as well as, start ups. He has worked and consulted for companies including BuzzFeed, WebMD, American Express and CBS. Founder of DoGoodBuyUs
Entrepreneurship
Startups, Sales, Media, Advertising
Why do you have to do the sales? Find a friend, family member, or partner and focus on the product. THAT is what will matter most. Let someone else handle the sales. No one can do it all, especially as you prep to scale. In terms of building a sales process, I can help.
SaaS - Enterprise & SMB B2B
Startups, Sales, Media, Advertising
Have you ever conducted a webinar? Software isn't expensive and the conversion rates are pretty significant. PLUS, it creates value forever as you can repurpose a webinar indefinitely. They've been very successful for me.
Start-ups
Startups, Sales, Media, Advertising
If your product is focused on the B2B market, all you need is an email address, the internet, and a phone. Not much else. B2C however will be significantly more costly.
Passion for Helping Others
Startups, Sales, Media, Advertising
I'll tell you the biggest challenge...tracking through to the end of the funnel. Many affiliate sources are unwilling to provide this access which creates two problems, 1) trust in the numbers and 2) the inability to know what method is working best. I'd be happy to share my best practices for getting around some of these issues.
Sales
Startups, Sales, Media, Advertising
Are you selling advertising packages or placement packages? If you have product market fit, a process can easily be put in place.
Sales
Startups, Sales, Media, Advertising
Carefully. Make sure you've defined clearly what is new vs recurring business. Then the percentages matter. We've just established this for our company, Keywee. Let's setup a call.
Online Marketing
Startups, Sales, Media, Advertising
We've built this for our SaaS business at Keywee. Let's setup a call.
Online Advertising
Startups, Sales, Media, Advertising
It probably has a lot to do with you being new. Google looks at how long you've been around, doing what you are doing. Their fear is that you post a blog, get approved, and 4 days later become a porn site.
Branding
Startups, Sales, Media, Advertising
You likely won't get it right the first time around. Though it will make a difference. There was an interesting study about how waitresses who wear red lipstick receive 30% higher tips. When asked why they tipped more, they had no idea. Not every decision is conscious.
Early-stage Startups
Startups, Sales, Media, Advertising
First piece of advice is charge from day one. Something. Anything. Prove that there is value in what you do. If people are unwilling to pay, deliver more value. Stay true to the process and you'll have a business. Happy to chat further.
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