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Zack Rosenberg

Startups, Sales, Media, Advertising

Bio

Zack Rosenberg is leading US Operations for Keywee. He offers expertise in digital, as well as, start ups. He has worked and consulted for companies including BuzzFeed, WebMD, American Express and CBS. Founder of DoGoodBuyUs

Recent Answers

Entrepreneurship

How do I keep motivated when I'm overwhelmed with starting a business?


Zack Rosenberg

Startups, Sales, Media, Advertising

Why do you have to do the sales? Find a friend, family member, or partner and focus on the product. THAT is what will matter most. Let someone else handle the sales. No one can do it all, especially as you prep to scale. In terms of building a sales process, I can help.

SaaS - Enterprise & SMB B2B

Any suggestions on how to increase the response rate for demo calls?


Zack Rosenberg

Startups, Sales, Media, Advertising

Have you ever conducted a webinar? Software isn't expensive and the conversion rates are pretty significant. PLUS, it creates value forever as you can repurpose a webinar indefinitely. They've been very successful for me.

Start-ups

What is the most cost effective way to market an internet start up launch?


Zack Rosenberg

Startups, Sales, Media, Advertising

If your product is focused on the B2B market, all you need is an email address, the internet, and a phone. Not much else. B2C however will be significantly more costly.

Passion for Helping Others

What are the best practices when it comes affiliate marketing?


Zack Rosenberg

Startups, Sales, Media, Advertising

I'll tell you the biggest challenge...tracking through to the end of the funnel. Many affiliate sources are unwilling to provide this access which creates two problems, 1) trust in the numbers and 2) the inability to know what method is working best. I'd be happy to share my best practices for getting around some of these issues.

Sales

What steps should I follow for customer acquisition for a Yelp-like niche directory website and how do I organize sales process?


Zack Rosenberg

Startups, Sales, Media, Advertising

Are you selling advertising packages or placement packages? If you have product market fit, a process can easily be put in place.

Sales

What is the best commission model when hiring a sales person to sell digital marketing services to small businesses?


Zack Rosenberg

Startups, Sales, Media, Advertising

Carefully. Make sure you've defined clearly what is new vs recurring business. Then the percentages matter. We've just established this for our company, Keywee. Let's setup a call.

Online Marketing

We are a SaaS startup looking for advice on a good CRM with email nurturing and sales tracking. Thanks!


Zack Rosenberg

Startups, Sales, Media, Advertising

We've built this for our SaaS business at Keywee. Let's setup a call.

Online Advertising

I have a newly established online magazine via wordpress and my application with Google Adsense has not been approved. Any recommendations?


Zack Rosenberg

Startups, Sales, Media, Advertising

It probably has a lot to do with you being new. Google looks at how long you've been around, doing what you are doing. Their fear is that you post a blog, get approved, and 4 days later become a porn site.

Branding

How much consideration should I put on the color scheme of my business? Does color affect sales or attract customers?


Zack Rosenberg

Startups, Sales, Media, Advertising

You likely won't get it right the first time around. Though it will make a difference. There was an interesting study about how waitresses who wear red lipstick receive 30% higher tips. When asked why they tipped more, they had no idea. Not every decision is conscious.

Early-stage Startups

How do you turn a product ( an app/ industry platform) into a business?


Zack Rosenberg

Startups, Sales, Media, Advertising

First piece of advice is charge from day one. Something. Anything. Prove that there is value in what you do. If people are unwilling to pay, deliver more value. Stay true to the process and you'll have a business. Happy to chat further.

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Areas of Expertise

MarketingLean startupStart-upsTechnologySaleseCommerceEmail MarketingAdvertisingSocial EnterpriseLead Generation