I'm a buyer and not a shopper so I've already decided I'm going to purchase before I'm in front of a salesperson. Prior to choosing to buy I ask; Do I want this? Do I need this? Can I afford it? I've already done my research and know what price is fair. What makes me say yes is based on convenience and whether or not I like the person selling me. What is the path of least resistance for me the buyer? Is the salesperson genuine and do they actually care about helping me? As a salesperson, I always strive to take as much off my client's plate as possible and it's very easy to "sell" to someone who likes you.