20 Yrs Marketing I GTM Strategy I B2B I Startups
I’m a business leader with more than 20 years of experience transforming brands by building successful go-to-market (GTM) strategies, driving customer growth, and connecting audiences with the products they love. I’ve worked in marketing leadership roles for several Fortune 100 companies and funded startups (10+ years) utilizing my deep industry knowledge, education, and experience by creating highly effective programs and campaigns that drive brand and revenue growth (Dolphin, LG, Philips, Merrill Lynch, and Maytag).
My superpowers include being an incredible brand ambassador, go-to-market strategies, charismatic leadership, and an ability to mentor and coach team members into becoming A+ players.
[$1/ per min ONLY for my first 10 customers. Don't miss!]
Strategic Planning
20 Yrs Marketing I GTM Strategy I B2B I Startups
You can use a resource planning tool or make a detailed project planning spreadsheet and assign team members to projects -- then track weekly utilization to find gaps in efficiency and profitability.
Product Management
20 Yrs Marketing I GTM Strategy I B2B I Startups
Here are two great places to look :) Wellfound.com YCombinator.com/jobs
Marketing Strategy
20 Yrs Marketing I GTM Strategy I B2B I Startups
*Provide A+ Customer Service *Engage them regularly -- Monthly newsletter, quarterly customer surveys, stay engaged with account management to understand anything customers are getting stuck on. *Special promotions for previous customers only *Engage them wherever they are: FB, FB Groups, FB Messenger, WhatsApp, Instagram, YouTube, LinkedIn, Tik Tok, Niche Platforms don't only focus on Email and SMS.
Market Research
20 Yrs Marketing I GTM Strategy I B2B I Startups
Owler is a great tool I've used in the past. I think their subscription is less than $20/month and you can review competitors in details (number of employees, revenue, leadership team, etc.).
Early-stage Startups
20 Yrs Marketing I GTM Strategy I B2B I Startups
Hello- EdTech is a great industry. I would need to know more before recommending a programming language or web platform like wordpress. I wouldn’t recommend Facebook or Google Ads until I knew more about how you plan on monetizing your EdTech product. There are a lot of marketing options. Message me and we can discuss. -Steve
Business Strategy
20 Yrs Marketing I GTM Strategy I B2B I Startups
Hello- Finding investors can take time. There are a lot of ways to reach them. The biggest hurdle is finding your first investor. Having revenue will help. Send me a message and we can discuss. -Steve
Human Resources
20 Yrs Marketing I GTM Strategy I B2B I Startups
Great question. Successful managers want to share in the success of the business. Two ways to help keep them are offering a quarterly profit sharing program and a stock ownership plan that vests over time.
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