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SYLVIA DZIUBA

Journalist | Design Critic

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I write and speak about design, focusing on architecture, interiors and objects.

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Higher Education

How to market an early-stage private college offering IT qualifications in South Africa?


SYLVIA DZIUBA

Journalist | Design Critic

Looks like you have already defined your ideal customer; Next You need to find out where the potential students spend their time - Online & Physically - and meet them there. I'll start with the option, which I think has the most potential: and the answer is NOT online - do not underestimate the value of networking; going to meetup's - interest clubs - sticking adverts on buildings, bus stops etc. with little rip-off pieces. Online: - do they spend time on facebook? probably the most undervalued forms of marketing - quora - you can do a very narrow targeting through Google Ads, but you did mention a very low budget. Hope this helps Sylvia

Social Media Marketing

How can I get started using social media to help my startup?


SYLVIA DZIUBA

Journalist | Design Critic

Hi, Sylvia here :) Currently running my tech startup with secured pre-seed funding. My advice is simple: 1. Go to your your competitors social profiles 2. Set up your profile on the same platforms 3. Engage with their users This is a guaranteed way to acquire new users (and followers)

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Real Estate InvestingPropertyInvestment Properties