Hi, Some fantastic answers you got right there but keep in mind following: Get to know your customers - Knowing who they are and what they expect from your business is the key to your growth.Take a Cue fashion for an example: They ask their clients for direction. Always keep in mind the old retail adage: Customers remember the service a lot longer than they remember the price. People buy story, experience and sentimental value. As much as is important to build the company brand name equally important is to build the owners personal brand .

Hi, You have few awesome answers already but I will try to chip in from a different perspective. Before you go any further with your message and marketing , you need to find answers to the following questions: What is your business model? Who are your customers ( demographics ) and Who is/are your perfect clients/customers? What is the purpose of your product/s? What issues are you solving with your product/s? How do I benefit from buying your product? One off buying or repeat business? What is the story behind the product? Once you answer these questions fully and honestly, you can go to the next step as the message will be clearly visible to you. <imagine..scenario> < problem> <I have a solution> < Hook> E.G - Message - Imagine a day without pain! Foot pain that won't go away? Imagine a day without frustration and pain! Our new and innovative solution will make your problems vanish. For only $19.95... Sounds good?