- Podcasts about marathon running, - giving samples during marathons, - put branding on swag given to marathon runners, - advertise on treadmills in gyms or other equipment used for running marathons, - spray messages on the running paths known for people training for marathons...stencil for coffee beans or a cup full of coffee spilling out a little every mile until they reach the end of the path and say "refuel with 262 coffee" and have a coupon stand or QR code for them to scan for a discount - advertise on blogs for runners (display ads, programmatic, guest posts) - sponsor local running groups with swag or free glow in the dark coffee beans to tape on their shirts or shoes when running in the dark + brand name