- Identifying who are your clients and where new ones are more likely to be located (be as specific as possible), - nailing your pitch, - designing a great offer (not necessarily purely money sensitive), - translating this into your website/mobile app, and landing pages, - partnering and/or advertising with networks or other organizations that can reach out to a high volume of clients (Google adwords, repair shops that do not offer our service) - ... and do the math (how much do you charge, what's the related cost, what's your margin, how much should a new client cost you to be profitable). And don't spend more than 15% of your time and money thinking, planning and designing the solution - do it and improve it along the process.