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Per Axbom

Giving users superpowers.

Bio

Experience Designer. Strategist. Coach. Speaker. Visual Explainer. Co-host of @uxpodcast.

* Run my own business in within UX and Interaction Design.
* 18 years of experience with web development.
* Have lived in four countries across three continents.
* I ride a motorcycle.
* More than 40 clients over the past 15 years.
* Love sketchnotes.
* Often hired as a speaker within web trends and UX.

Recent Answers

Usability Testing

If you launch a product to a few different countries, does it make sense to do usability testing in all those different countries?


Per Axbom

Giving users superpowers.

The quick answer is yes, it always makes sense to do usability testing where there are variations in cultural preconceptions, market maturity, language proficiency (you don't mention if it will be available in many different languages) and the like. Whether or not you do usability testing in all countries of course also comes down to what resources you have and how you intend to make use of the findings. Many times I find it appropriate to launch and test iteratively along the way, making sure you have the budget to make continuous small improvements, making sure to have feedback mechanisms in place and placing more effort in testing and managing areas which clearly are more critical for the end-user satisfaction. But you'd never want to launch before you have something that you yourself are satsified with. My recommendation would be to do quick online tests to make sure you are not entirely off-base, and then make sure to set the iterative launch-measure-analyze-prioritize-fix process in motion.

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Areas of Expertise

Interaction DesignSocial MediaDigital StrategyUser ExperienceUXUser Interface DesignUX DesignUsabilityUser-centered DesignAccessibility