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Rafael Salazar

Principal of Rehab U Practice Solutions

Bio

Rafael Salazar II, MHS, OTR
Licensed Clinician, Healthcare Consultant, Author, Podcast Host, Practice Owner
Healthcare Consultant & Positioning Strategist
Helping innovative healthcare companies & organizations humanize care

Learn More: https://rafisalazar.com
Podcast: https://betteroutcomes.show
Consulting Work: https://rehabupracticesolutions.com

Rafael E. Salazar II, MHS, OTR/L (Rafi) is a licensed Occupational Therapist based in Georgia. Rafi has worked in a variety of settings and in varying roles from staff clinician, academic (professor), healthcare consultant, and private practice owner. He has helped to establish interdisciplinary pain management programs and has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia’s Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. In this role, Rafi developed case management procedures for, Integrated Clinical Support Services, created SOPs for home assessment and modification, and worked to develop Clinical & Operational Guidelines for the implementation of virtual service delivery throughout the state. His work on Telehealth has been discussed in Forbes. He has served on various boards and committees including a role on the Board of Directors for the National Association of Certification in Occupational Therapy (NBCOT).

Rafi’s career trajectory includes 12+ years of experience in healthcare management, clinical operations, programmatic development, marketing & business development. He even spent some time as an Assistant Professor in a Graduate Program of Occupational Therapy and has served on numerous boards and regulatory committees. He is the host of The Better Outcomes Show and he is also the author of the book Better Outcomes: A Guide to Humanizing Healthcare.
Today, Rafi helps innovative healthcare companies like technology startups, platforms, SaaS companies and provider organizations develop effective positioning strategy and business development plans though his consulting work. He also leverages his experience as a professor and academic to speak and train on the on the topics around humanizing the healthcare experience, technology-enabled healthcare, value-based healthcare models, and healthcare innovation. In addition, Rafi also owns and operates ProActive Rehabilitation & Wellness, a multidisciplinary outpatient clinic treating patients with musculoskeletal pain.

Recent Answers

Business Strategy

health applications


Rafael Salazar

Principal of Rehab U Practice Solutions

There are many digital tools and platforms that allow healthcare facilities and organizations communicate with, monitor, and engage their patients even when they're not in the clinic.

Small Business

health program


Rafael Salazar

Principal of Rehab U Practice Solutions

There are programs such as remote patient monitoring, virtual service delivery, and the like. It's all about patient engagement throughout their POC with the organization.

Marketing Strategy

Do you have experience as a marketing consultant to a Skilled Nursing Facility?


Rafael Salazar

Principal of Rehab U Practice Solutions

SNFs have multiple segments and angles that generally require different marketing strategies for each. Is it a stand-alone SNF or connected to a health system or hospital? Is the rehab/therapy department in-house or contracted out? What is the average length of stay for SNF? Is is mainly short-term subacute rehab or long-term care? All of those questions, and others, will determine the marketing "calendar" that needs to be developed.

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Areas of Expertise

Business DevelopmentHealthcareStartup ConsultingTech startups and entrepreneurshipHealthcare MarketingLeadership DevelopmentPositioningHealthcare ConsultingHealthcare ManagementHealthcare Industry