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Graham Onak

13 year search marketing veteran. Owner @GainTap.

Bio

Owner of GainTap, a strategic search marketing firm in Chicago, IL. Online marketer specializing in helping businesses recover from website redesigns that hurt visits and sales. SEO, Google Ads / PPC specialist.

Recent Answers

New Business Launch

I just set up an S-corporation for my business. How do I go about paying myself?


Graham Onak

13 year search marketing veteran. Owner @GainTap.

Get a good CPA, now. They will help you figure out the right amount to pay as salary and what you can take out as a distribution. Don't hold me to this but I was always told it's like 1/3 salary, 2/3 distribution. Ex: $100,000 / year $33,333 salary (pay full payroll taxes, fed / state taxes) $66,667 distribution (no payroll taxes, still pay fed / state taxes) Therefore, cutting out self employment tax on your distributions. But more importantly, if you're asking a question like this, you are not prepared for the time consuming and confusing world of S Corp taxes. Please get a CPA now to help you, S Corp taxes are overwhelming. My experience: I thought I could handle self-filing taxes with an S Corp and I was wrong. Wasted a lot of time using Turbotax Business edition only to file an amended return the next year because I screwed up. I also failed to pay some other random corporate tax and got a penalty I was able to get waived. A decent CPA will cost you $1,200 - $1,500 a year to: - give you peace of mind (don't undervalue this) - provide monthly advising - get your W2s created properly - prep / file corporate taxes (like the 1120S which is big) - handle payroll processing (pay your payroll taxes) - provide estimated tax payment amounts for fed / state taxes (you can pay these online in most states) The cost of self-filing for one year: - Turbotax Business = $200 (maybe a little more with add-ons) - Patriot Software = $240 - Time = probably 24 hours or more on payroll, taxes - Stress = a lot So you save like $1,000 doing it yourself but open yourself up to a lot more stress, time and possibly audits. Also, you may not be thinking of it now, but in the future if you need to get a loan, like say for a mortgage, a CPA can increase your chances of making this happen. Business owners have a harder time getting loans like this because you're considered risky / self-employed. A CPA can legitimize you and help translate your business taxes / income / profit loss, etc into loan underwriter speak. Just went through this and wouldn't have gotten the mortgage without my CPA. Get a CPA you can trust to handle this. For me, this was a smaller town, smart guy. I tried working with a bigger firm and it just didn't work for me. Good luck.

Domains

Should I update my current .co site or create a new .com site?


Graham Onak

13 year search marketing veteran. Owner @GainTap.

No, do not change your domain. There's no benefit moving an established .co to .com as long as you: - Have the redirect in place from .com -> .co - *IMPORTANT* have your emails forwarding from .com -> .co respectively for each unique email. If you have info@mysite.co people are going to type info@mysite.com and you want to get those emails. Yes, *consider* redesigning / upgrading your site (using a development / staging site) to improve load time / conversion while retaining .co. No need to change the domain, just improve what's broken eg: the site, hosting, CMS, etc. Why trust me: - I have a client we built a .co for their new company in the healthcare (surgery) industry involving international travel. Trust factor is huge here. They're doing $10 million / year, .co is not a problem. More important to have solid service / product / marketing / data / conversion rate / sales process than to worry about .co / .com. - Run a 5 yr old search marketing consultancy that specializes in preventing / correcting issues from redesigns.

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Digital MarketingOnline MarketingMarketing StrategyGoogle AdWordsKeyword ResearchGoogle AnalyticsSearch Engine Optimization (SEO)Google Adwords ProfessionalSearch Engine Marketing (SEM)