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Jeff Roach

CEO and Strategic Connector at Sociallogical

Bio

Strategic connector for businesses and collaborative community as founder of Sociallogical.com. Social business learning, corporate culture change, community engagement, content strategy. Husband to @kellylawson. Dad. #learnsocial #peoplecity

Recent Answers

Business Strategy

Do I need a prototype to sell my app idea?


Jeff Roach

CEO and Strategic Connector at Sociallogical

No, you need an easy-access demonstration of what your app will do, including the most important features and differentiators. My wife built her prototype with cardboard and paper and I watched potential investors and partners light up in the first 30 seconds as they played with it and understood right away what she intended to build. Mission accomplished!

Event Management

Can you recommend an event ticketing service that you prefer over Eventbrite?


Jeff Roach

CEO and Strategic Connector at Sociallogical

I need a ticket sales tool. Something much simpler and more usable than eventbrite. Preferably one that integrates with stripe.com.

Sponsorship

Who is the best person or, said another way, what is the best role in an organization to reach out to for corporate sponsorship?


Jeff Roach

CEO and Strategic Connector at Sociallogical

I don't think there is a role. I think you need to determine the responsibilities and motivations a person might have for sponsoring and speak to their needs related to it. In my experience, the people with these interests in a company don't reside in just one role.

Marketing Strategy

How do you create demand for a product that does not yet exist?


Jeff Roach

CEO and Strategic Connector at Sociallogical

Tell the story of the problem that it will solve. Build a community of people who care to have that problem solved. Keep them informed of each step of the road to build the solution for them and get their help building it. Then when it's ready you have demand, a customer base, and a community that will attract others.

Fundraising

When fundraising at the seed / angel level, what factors are important? Eg. proving traction, vision, customer references etc. What is best?


Jeff Roach

CEO and Strategic Connector at Sociallogical

Confidence that you will achieve your goals and return money to them is what matters most to investors. Confidence that your team can make that happen is #1. Why will you be the ones to succeed at this?

MVP

When is it better to find a technical co-founder before developing an MVP vs. hiring a freelancer to build it for you, and vice-versa?


Jeff Roach

CEO and Strategic Connector at Sociallogical

Co-founders are permanent, long-term members of your team and a technical co-founder is someone who has a long view of the product's development, is committed to seeing it happen, and can make it happen. If you don't need that, sub out.

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Areas of Expertise

Online MarketingSocial MarketingPublic SpeakingContent MarketingSocial Media StrategyBusiness StrategyNew Business DevelopmentStrategic PartnershipsBranding & IdentitySocial Business Design