The opportunity to bring your creativity and insight to your business. Calling your own shots and realizing that it is all up to you. Being an entrepreneur is an opportunity to learn everyday!

Ask the team. What do they think is a good use of their time? No one likes to sit idle. If they were on a heavy schedule to meet the product launch, some downtime is useful to regenerate creativity, energy and focus. Have they documented all the processes used? Have you conducted a post-project review of what worked and what didn't and what could be improved next time? These are some things for a temporary lull, however, the bigger question is how to engage your team when there isn't work to do. Can the team handle more projects? Good luck!

The best thing to do is to start with either who you are most passionate about working with or pick one that seems to be in demand and moving with the market. You may be falling into the "Shiny Bright Object" challenge, which distracts you from making any decisions because you have so many passions. Write down all your ideas and prioritize according to what matches your expertise and has the best chance of bringing in revenue. Good luck!