I think this is a great thing. As with any industry, sometimes something major needs to happen to weed out the riff-raff. Keywords should not be the focus, and for real agencies they haven't been for a while now. While SEOs used to promote 'more traffic to your website', what they really should have been doing is promoting 'more TARGETED traffic to your website'. Look, anyone can get traffic, but targeted traffic takes work. And that's the traffic that turns into conversions. Agencies that are focusing on keywords aren't serving their clients' end goal - more revenue. Want more revenue and less crappy traffic? Give me a shout.