Experts
Nikolas Laufer-Edel
Customer Development focused Product Manager
Product Manager at Lyft, previously Udemy, 9 years product experience, 300+ customer development interviews conducted in past few years
Customer Development
You never really stop doing customer development. Remember that there are 5 main metrics for SaaS businesses: Acquisition, Activation, Retention, Revenue, and Referral. You might consider Customer Development as the process of validating hypothesis around how to drive those metrics.
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