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Desi Saran

Restaurateur, Franchise Consultant, Finance Expert

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I am currently the Founder & CEO of Sweetberry, a healthy fast-casual chain. I am also the Founder of www.brandswaggin.com, a web development agency. I have experience in tech startups, ideation, web development, retail, CPG, finance, marketing, operations, and scaling companies. I have successfully franchised 2 of my own companies, and I have helped a dozen other companies Franchise as well.

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Can you think of where to sell a coffee targeting runners outside of a website or running store? Looking for creative channels?


Desi Saran

Restaurateur, Franchise Consultant, Finance Expert

If you are targeting runners, I'm sure that you have targeted actual races, where you can be a vendor and sell coffee to the spectators as well. To find running groups, try Facebook Groups, there are a ton of running groups in different towns. Also look up fitness/shoe stores as sometimes they put together running groups.

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Business DevelopmentSalesNegotiationFranchisingFranchise ConsultingRestaurant ManagementRestaurantsFranchise SalesTaxNew Restaurant Openings