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Alex Pyatetsky

2x Founder. 1 Exit. Advisor, Speaker & Mentor.

Bio

Founder of The HOTH (acquired by Next Net Media, 2013). Founder of TheDJHookup.com ("the Zappos of DJ equipment"). Known for brutal honesty and non-sensationalist/romantic attitude towards all things entrepreneurship. Advised and mentored companies and entrepreneurs across the US and LatAm (Colombia & Mexico).

Disclaimer: I respect others. If I have nothing to offer you, I won't waste your time and money.

Specialties include:
*1* Building companies worth selling
* Holistic marketing and product strategy
* Getting products sold, period.
* Copy writing, sales messaging and all related funnel development
* Growth
* UX
* Creative direction
* Systemization (human, product or corporate)
* Strategic planning and disruptive business development
* AND the vastly under-appreciated "human" side of entrepreneurship (e.g. motivation issues, lapses of faith, leadership doubts and flaws, persuasiveness, and countless other nuances)

Recent Answers

User Experience

Is having "HOME" button in navigation menu necessary if I have a clickable logo? What makes most sense from UX POV?


Alex Pyatetsky

2x Founder. 1 Exit. Advisor, Speaker & Mentor.

The home button in the navigation is a dying breed, though some people are really stuck on it. IMO, the navigation is sacred real estate that should remain uncluttered. A gratuitous Home link adds 0 value there. The cases when you *may* consider putting Home link in nav are if you're targeting an older (read: elderly) audience, the general population, or an otherwise web illiterate group. The last case is if you're linking from a site's blog/sub domain and want to direct the user back to the main site. Even then, I think the verbiage "Return to main site" is a better UX than Home. Let me know if you have any other UX questions.

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Areas of Expertise

Business DevelopmentEntrepreneurshipPublic relationsSEOMarketing StrategyUser ExperienceProduct DevelopmentWritingInteractive MarketingBusiness Model Development