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Santiago Tacoronte

Digital Strategy & Analytics (English & Spanish)

Bio

I am a problem solver with extensive experience in Data Analytics, Business Strategy and Change management. I have worked for more than 15 years for Corporations and Startups.
I have been successful in implementing new business models and processes through data-driven insights, as well as adapting lean/agile methodologies. I am also an entrepreneur with a knack for developing creative solutions to complex problems.

My expertise includes training and upskilling, product ownership and program management.

I love to help others solve complex problems by using data analytics to simplify business processes.

I have a critical but constructive mindset that always seeks balance between thinking, doing and talking - thus creating my own unique style of leadership.

I can help you with:
Business & Digital Strategy
Marketing & ROI Analysis
Any kind of Digital Analytics (Web, Product, CRM, Advertising)
Testing and Experimentation (A/B Testing, New Products)
Data Product Management (Dashboards, Data Warehouse, Reporting, Insights)
Training & Upskilling programs

Work principles:
Think big start small.
Just set it and forget it.
Simple is beautiful.
By failing to prepare, you are preparing to fail.

My Leadership values:
Action may not always bring happiness, but there is no happiness without action.
No act of kindness, no matter how small, is ever wasted.
Hard on the Problem, Soft on the People

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Areas of Expertise

Digital StrategyData VisualizationBusiness IntelligenceWeb AnalyticsGoogle AnalyticsAnalyticsData AnalysisThought LeadershipDigital TransformationPerformance Metrics