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Mike Koehler

20+ years of creating great web content & strategy

Bio

Founder of Smirk New Media, which connects companies and customers online using quality content and digital strategy. Founder of Social Network Staffing, finding the best talent to manage your accounts. Family man. Writer. Entreleader. Blogger. Podcaster.

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SEO

What to do when your high-quality content site is hit by Google update?


Mike Koehler

20+ years of creating great web content & strategy

I was just talking to one of our team members about this, since some SEO practitioners in our market had clients that ended up wiped off of Google in last December's update. He helped to go in a do a complete audit of backlinks in order to help repair some of the damage done by the other guys. You should do a thorough sweep of the backlinks and see if any of them were torpedoed by the latest Google update. If so, that might had hobbled your traffic and reputation somewhat. I'd also check your analytics of top referring sites now vs. a time of peak traffic, that might be able to lead you in the right directions as well. If I can help you more with this, just give me a call.

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MarketingSocial MediaViral MarketingWeb DesignHootsuitePPCMultimediaNew MediaSocial Media ConsultingMedia Analysis