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Tom Masiero

Clarity Expert

Bio

I Help Companies Find Customers At Scale.

Strategic Accounts
BuySellAds.com

Digital Growth at Formula DRIFT Holdings

Recent Answers

Video

How to handle large amounts of video data/streaming


Tom Masiero

Clarity Expert

If you wanted to get creative about things and keep your costs down try this. Dropbox business for $795 a year / unlimited storage "Embed from Dropbox The second option requires at least a basic understanding of how HTML embed codes work. It’s not complicated, so don’t be scared off, but it’s also not copy and pasting an embed code from YouTube. You’re essentially creating your own embed code. You start with the following HTML5 code as a template: <video width="320" height="240" controls="controls"> <source src="movie.mp4" type="video/mp4" /> </video> Now, follow the steps above on getting the link to the video. Then, where you see “movie.mp4,” you’ll want to replace this with that link. For example: https://www.dropbox.com/s/os60r63ogwfl408/your_video_here.mp4. Next, you’ll want to adjust your width & height. You’ll want to use dimensions that best fit within your site. I use this handy little chart to help me figure out the best size to ensure maximum size compatibility. When you’re all done, your embed code should look something like this: <video width="512" height="288" controls="controls"> <source src="https://www.dropbox.com/s/os60r63ogwfl408/your_video_here.mp4" type="video/mp4" /> </video>" referenced here http://www.lockergnome.com/media/2012/06/26/how-use-dropbox-host-stream-videos/

Sponsorship

What is the best method to get a paid sponsor for my on line living well with diabetes show?


Tom Masiero

Clarity Expert

(Full Disclosure I am on the team at BSA) At BuySellAds.com we make it really easy for independent publishers and content producers to do exactly what you are trying to achieve. Check out how easy it is to embed scheduled sponsorships to your site. http://blog.buysellads.com/2013/new-bsa-pro-feature-scheduled-sponsorships/ We also allow publishers to install a sales widget featured here that combines all the pertinent demo data that Charlie mentioned. ex. http://www.cultofmac.com/advertising-with-cultofmac-com This allows advertisers to schedule and sponsor directly from you.

Growth Strategies

How do I double my clientele? I currently have 200 active members at my fitness studio and need to know which strategies would be most effective.


Tom Masiero

Clarity Expert

Make sure your long term strategy is tied into your short terms tactics. Tactic - method or technique to achieve a immediate short term gain, run ads, sales calls etc. Strategy- A carefully defined detailed plan to achieve a long term goal. The overall position you would like to achieve. So not knowing your long term strategy.. I would venture to focus on having your core customers drive that growth. Referral programs for existing members to recruit new members get discounts / months off etc. (Think Dropbox) Run a contest based around your current members that would naturally invite them to share that experience. This article by Ben Chestnut founder of Mailchimp really embraces the strategy of laser focusing in on current customers. http://tinyletter.com/ben/letters

B2B Marketing

What are ways to find and engage B2B beta users for a brand new application?


Tom Masiero

Clarity Expert

Find apps that are B2B and go to the review sections. Specifically going to Google's play or Chrome store and look at reviews and follow them to Google+ to engage. I took that same angle for B2C app I was building last year. Check it out. http://blendah.com/post/37331434653/lean-startup-hack

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Areas of Expertise

MarketingLean startupCustomer DevelopmentVideoProject ManagementStrategic PartnershipsRetailDigital DistributionWebcastingGrowth Strategies