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Dave Clarke

Digital marketing that isn't awful.

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Founder and Lead Strategist at AuthenticMatters helping companies market the right products and services to the right customers for the right reasons.

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Content Marketing

What are the content marketing best practices of converting blog visits into signups?


Dave Clarke

Digital marketing that isn't awful.

I'd rethink the visitor action you seek. Your solid content drew them in, but are they ready to commit and signup for an account / purchase? Maybe not. But given they clicked through to said piece of solid content, they might want more of it, perhaps delivered to their inbox (i.e., a newsletter). Maybe consider that as the CTA: "Dig what you're reading here? We'll deliver it to your inbox once a month. Just enter your email address here..." It moves the user one step closer to signup / purchase. Then remarket at them.

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Digital MarketingPublic relationsSocial Media MarketingDigital StrategyContent MarketingContent Strategy