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Joanna Kinsman

Grow A List + Sell Your Product In Retail Stores

Bio

Founder of an accessories brand sold in over 2000 retail locations around the world. Passionate about helping branding launch & sell their product to retailers including salons, spas, resorts, grocery stores & fitness studios. Let's get your product retail ready & establish a system to reach leads & generate recurring wholesale sales.

Secondly, Kini Supply Co. apparel & accessories customization through embroidery, screenprint, screen transfer, and engraving.

Recent Answers

Fashion

What is the best way to approach online, multi-brand boutiques to get listed?


Joanna Kinsman

Grow A List + Sell Your Product In Retail Stores

I can help with that! Do you have a catalog? Do you have a list of boutiques you’d like to get into? I’d love to review what you’ve got.

Retail

Which large US retailers leave the franchisee or store manager the possibility to list new products for the store they're in charge of?


Joanna Kinsman

Grow A List + Sell Your Product In Retail Stores

Are you looking to connect specifically with franchises that have individual buying power? I found a lot of franchise locations would order my product whether or not they were allowed which I didn’t realize at the time. But then I formed relationships with those franchises and got in with them. Let’s chat more about this!

Lead Generation

What are some effective, modern ways of getting traction from prospective clients?


Joanna Kinsman

Grow A List + Sell Your Product In Retail Stores

I'd love to show you a system to ensure you don't leave money on the table. Of course the success of your sales is completely dependent on the quality of your offer, the list, etc. let's talk more!

Online Branding

How can I become a digital influencer to serve my new startup?


Joanna Kinsman

Grow A List + Sell Your Product In Retail Stores

You need to get out to meet your target market in person. Start a meetup group, attend networking events, and be a thought leader locally AND online. I'd love to hear more as I'd be happy to give you more tips on this.

Sales Process

How do I sell my product directly to department stores? Can you offer advice on the best way to contact them?


Joanna Kinsman

Grow A List + Sell Your Product In Retail Stores

Get into a showroom that has these connections. I'm with one in Los Angeles so I don't have to worry about sales. I have connections with a few that work with the majors. It will cost a min of 500 a month but that's the way to do it right. Just be aware of Be cautious, as there are showrooms that don't produce results, and simply collect on monthly fees. I'd love to hear more about your product!

Manufacturing

What is the best way to distribute a new cosmetic product to distributors and hair salons?


Joanna Kinsman

Grow A List + Sell Your Product In Retail Stores

Let's talk! I'm in the process of vetting out sales reps and a lot of them seem to have many connections with salons. You might consider going this route or attending a trade show. Lots of tips to get representation at a show which will save funds and give you a better chance of getting sales.

Team Building

What is the best way to prepare my pitch and/or approach a potential co-founder, increasing the chances that they'll say "YES"?


Joanna Kinsman

Grow A List + Sell Your Product In Retail Stores

There are Pitch Fests that allow you to do just that. Also join local MeetUp groups and ask the smartest and most business savvy people in your network if you can practice on them and get their feedback. Also record your pitch so you can see/hear yourself. Good luck!

Job Search Strategies

There is this billionaire that I know. I need a job but I am too afraid to ask him for one, plus he is located on a different continent.


Joanna Kinsman

Grow A List + Sell Your Product In Retail Stores

What kind of job are you looking for? Show him you are a forward thinker and are capable, and surprise him by taking action. Maybe you see something that needs a fresh eye or input ie copywriting, design, or a system restructure. Impress him.

AutoCAD

How can I avoid intellectual theft when discussing the product that I want manufactured with potential designers and fabricators?


Joanna Kinsman

Grow A List + Sell Your Product In Retail Stores

That's a common fear, but you are better off putting that aside and just going for it. Instead of worrying about someone taking your idea, have any manufacturer, pattern maker, etc sign an NDA, and move forward with your idea. And most importantly, work with people you can trust. Even if your idea is revolutionary (and I'm sure it's excellent), the people you talk to are most likely busy enough with their own endeavors to copy someone else's project. Not to mention they aren't going to be as passionate about it as you are. I'm happy to help if you need advice or a contract. Good luck and take action!

Wholesale

Any tips on how to structure a first-time wholesale deal?


Joanna Kinsman

Grow A List + Sell Your Product In Retail Stores

Why don't you buy direct from overseas? I'd love to hear more about the product to give you some ideas here. Let me know how I can help!

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Areas of Expertise

EntrepreneurshipStrategyProduct DevelopmentFashion DesignFashionRetailSales ProcessFashion MarketingMerchandising