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Eyal Policar

Leading Innovation and Change in Agriculture

Bio

Succesful innovative farmer in Israel - owner of 12 hectare farm. vegetable, medicinal plants, dates, herbs, flowers, and urban agriculture
Lecterur in Agricultural Entrepreneurship in AICAT Arava International Centre for Agricultural Training
Agricultural economist specializing in behavioral economics
DBA-Doctorate of Business Administration candidate

Recent Answers

Early-stage Startups

What legal precautions can I take to make sure nobody steals my startup idea?


Eyal Policar

Leading Innovation and Change in Agriculture

1. They can steal your idea but not the culture of your vision. Worry more on building a team that can sustain your business culture. 2. You can always be dubious, protective and live a life of doubtfulness, or optimistic, indubious, and basically happier, In both scenarios, you will at times be disappointed by people, and taken advantage of. Better remain a bit naive than all the time skeptical good luck

Marketing

How much equity should I ask as a CMO in a startup?


Eyal Policar

Leading Innovation and Change in Agriculture

When I was young and idealistic I worked for free.. Now I am old and wise.. Wish I was young and wise back then.. would have saved me a lot of heartaches... Unless you are the founder and have a lot of go-to-hell money you don't work for free.The advice my colleagues gave you is true in the monetary sense but think about it... If someone gives you something for free what value do you consider it to be? Are you really worth 0? good luck

Early-stage Startups

Is it mandatory for an early stage start-up founder ( CEO) to like the industry of his start-up in order to thrive and succeed?


Eyal Policar

Leading Innovation and Change in Agriculture

YES And not only love it but also have specific know-hows. What you don't like or know start knowing..you delegate or partner only after you have mastered and put in place the processes according to your vision.. This is not the 1900's, it's a 21-century startup... probably always short on cash... Don't get some of the mumbo jumbo some of my colleagues are writing here mislead you. YOU are the CEO...start CEO'ing cause the Board (or stakeholders) will surely pick up on this eventually and they will show you the door.

Fundraising

How can I go about raising money for my startup when the growth model is based on users and not revenue?


Eyal Policar

Leading Innovation and Change in Agriculture

Eyal Policar-DBA Agri-Business The days of not having a reliable revenue model in place are fast dwindling. A few big VC companies are shutting down, angel investments are rare people are just not that keen. In many countries, people are looking for govt aids and grants. Therefore the challenge is to define your ROI clearly. Ask yourself if I had 1/2 a million $ to spare where would i put it. In real estate, a new start-up, an existing company stocks, govt bonds. Your answer should help you decide Good luck- If you need more input drop a line

Product Marketing

How can I build credibility on a new, unbelievable product that is being introduced to the market for the first time?


Eyal Policar

Leading Innovation and Change in Agriculture

Did you do a market surb=vey to determine if people want this? The world is not as you see it, by this I mean it may be unbelievable to you, but is it unbelievable to others? If you did a survey you should have answers if people want this, where will they display this, in what shops would they buy this? I believe in blue ocean strategy meaning to sell this in places where you have no competition.I cant specifically help here but I explain the mindset you should be in I would not sell this in flower shops, or supermarkets. Maybe flower market, or maybe furniture shops good luck

Funding

What can I do to keep my bike shop/cafe business open now and survive through the winter?


Eyal Policar

Leading Innovation and Change in Agriculture

Hi I am a farmer and seasonality is the essence of our business. You didn't mention if this is a cafe especially for bikers on the road or vice versa. A place to fix bikes and have a cafe while you wait? So the answers may fit one situation and not the other. 1 Close for the off-season. find for yourself and wife another jobs and reopen again in the good season. hopefully by next year you will have a good solution so you don't have to do this again- or maybe do this again 2. Imagine you were not around what solutions exist for your customers.. and see if you can work this into your off-season activity 3.Do things different and do diffrent things - example winter ice-cream, or summer soup... with this I mean ideas that work around the seasonality issue. Here people only eat watermelon in summer. But we produced mini watermelon and called it winter watermelon. It works.. 4. If you repair bikes - hire a van and start going around town advertising when you will be where at what time. Fix-em bike 5. If the cafe is your core business hire a van and go around town selling cafe stuff good luck

Marketing Strategy

Should we use a Marketing Strategy as B2C or a B2B Model?


Eyal Policar

Leading Innovation and Change in Agriculture

very simple tell me who your customers are and i will tell you what model best suites

Social Media Strategy

Can you suggest criteria/metrics/parameter for product research, brand research, comparative research etc., via social media mode?


Eyal Policar

Leading Innovation and Change in Agriculture

look at this ted talk https://www.bcgperspectives.com/ted-at-bcg/?utm_source=201604Innovation&utm_medium=Email&utm_campaign=otr#filter/trending

Marketing Strategy

Where can I find an expert in marketing and online services specifically for immigrant Ghanaians?


Eyal Policar

Leading Innovation and Change in Agriculture

If I understand correctly you are from Ghana. And you claim there are Ghanaians that have settled abroad and have building projects in Ghana. Obviously if they live abroad they have -a local agent or representative -they work through local banks -they need licences (regulation) from federal and regional government. that's where your prospectus clients are and that is where you should be looking good luck

New Business Development

Should I pursue becoming the co-founder of a local startup, even if it has recently claimed bankruptcy?


Eyal Policar

Leading Innovation and Change in Agriculture

move on. Other opportunities will come. and don't look back either

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EntrepreneurshipAgricultureBusiness planningProduct DevelopmentStrategic PlanningBusiness StrategyNew Business DevelopmentInternational Business