Hello, I would suggest to make a clear difference between your - skill set and - market differentiation. I think, the answer highly depends on your current situation. What's your current level in photography in terms of photography and relevant business skills? Do you already have first clients? What do you stand for in the market? What we did in our studio is the following: We tried out a few different things, found what works best for us and focussed quite narrowly on that topic. We reached a very high skill level in that topic and could build up a clear market profile. With further growth and a bigger team with a broader skills set and interests, it makes sense for us to widen up and work different markets. That helps to break seasonality and reliance from a single market. Most important things for us is to market for different segments in a different way. So, the question to answer would be: where is your starting point and what are your next reasonable steps to progress in your photography business? I belive, there is no answer that fits for everybody. Happy to elaborate in more detail by phone. Best, Fabian