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Shivangi Garg

BA (Hons) In Graphic Design (branding)

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Graphic Designer | Brand Humaniser | Storytelling Artist | Indian Startup & Renown Clientele | Brand & UX/UI Consultant | Visual Marketeer | #10yrs #experience

For my Soul: Poet (Shayar) and a Creative Writer (Songs / Articles)

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Branding & Identity

Is it ok from a brand perspective to have different color schemes for your logo for different purposes?

Shivangi Garg

BA (Hons) In Graphic Design (branding)

Think of your brand as a human. One day it behaves super nice, and one day it behaves super angry. People don't remember shifting personalities. They remember consistent personas because they can trust them. Better trust, high recall value. Keep the palette the same across collaterals to create an impactful persona. Happy to answer any follow-up questions over a call. 10 years of experience in branding & UX/UI.

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Areas of Expertise

Presentation DesignGraphic DesignConsultingStorytellingUX/UI DesignBranding & Identity