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Jason Evanish

Founder Get Lighthouse, prev Product @ KISSmetrics

Bio

Throughout my career I've helped build customer-driven companies using the principles of Lean, Customer Development & Jobs to Be Done. I'm now applying them at GetLighthouse.com, an app to help you be a great people manager.

I can help most if you're a SaaS business and have product development process or analytics questions. If you have leadership and management questions, I can also help due to my own experience and research for Get Lighthouse.

Recent Answers

Customer Development

We are trying to decide between a presales strategy and free/freemium app store launch for our mhealth self management app. Which should we pursue?


Jason Evanish

Founder Get Lighthouse, prev Product @ KISSmetrics

You need to ask yourself what your greatest risks are for your business. Especially since you're self-funded and bootstrapped, I would not wait to validate whether people will pay for your product. The beauty of someone paying is that not only does it validate interest, but they are then *invested* in your solution. They now have expectations for what you are going to deliver to them. On the other hand, think about all the free stuff you pick up at conferences, trade shows and walking down the street. How much of it was there ever a chance you'd pay for it? Much of it is unlikely you would. That means you run the risk of having people kick the tires on your product and never be really interested in what you're doing or paying anything. Happy to talk further and help you better approach your customer discovery as I've been doing custdev interviews for 4+ years.

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Areas of Expertise

ProductLean startupProduct ManagementCustomer DevelopmentLean StartupsProduct MarketingTeam LeadershipManagementJobs to be Done