We narrowed target market by focusing on California, where sustainability adoption is high and regulations support eco-friendly travel. We have interview about 30 people. We identified corporate travel managers, eco-conscious travel agencies, and business travelers as key early adopters. Through customer interviews, we validated their pain points, such as the need for carbon-tracking tools and AI-powered trip optimization. We engaged with eco-friendly hotels, corporate travel departments, and sustainable travel agencies to test our solution. Early adopters were those already prioritizing sustainability and willing to experiment with new AI tools.

Join startup communities and find a mentor to guide you, get feedback, and avoid common mistakes. Read as much as its possible and meet people, this well help to understand the environment and establish the mindset. But the most important this is just START. You won’t learn it by overthinking. You won’t discover it by waiting for the “right moment.” Entrepreneurship is built through action, trial, failure, learning, and growth.