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Mario Ortiz

Clarity Expert

Bio

Building an intentionally annoying app to break doomscrolling.

Set a time limit when opening addictive apps. After time's up, get ready to be annoyed out of them with pop-ups, cats, rain, or even the screen time police. Take a 15 minute break before next use. No more doomscrolling, guaranteed.

Recent Answers

Product Design

How can I get my mobile app's user experience improved?


Mario Ortiz

Clarity Expert

The first version of my app totally sucked; everyone uninstalled it. My greatest learning was to ask for proper customer feedback. Not just a poll, but trying to talk with people face to face (or if that's impossible, in a call). People will tell you what they would like to improve. I'd recommend a book like "The Mom Test", which is more for idea validation than UX research, but I still found most things very practical. Source: https://speedbumpapp.com/en/blog/v1/

Time Management

Has anyone ever used proficient productivity/time management techniques besides the Pomodo one?


Mario Ortiz

Clarity Expert

The killer of productivity is often my phone. So I tried to reduce my screen time and become more comfortable having it away while I work. Turns out there's a bunch of things you can do against that. iPhone and Android have built-in features, and there's a bunch of apps on the store like Opal or SpeedBump. Plus, you can combine a few tips to convince your mind not to scroll for too long, like setting the phone to gray scale, or hiding addictive apps in your launcher. Source: https://speedbumpapp.com/en/blog/how-to-reduce-screen-time/

Mobile applications

I have developed and launched an app and am looking for advice on marketing it.


Mario Ortiz

Clarity Expert

I built an app myself and made plenty of mistakes. Before you start paying for ads, make sure you get the basics right. Define a market & strategy for distribution, launch on free platforms like Product Hunt, set up some Search Engine Optimization (SEO & ASO), and try your hand at a bit of viral marketing. These things will help you make sure you're not wasting money. There are a bunch of free alternatives to Product Hunt that you can also try: Tinylaunch / Microlaunch / Simple Lister / Beta List / StartupBuffer / StartupInspire / Uneed Source: https://speedbumpapp.com/en/blog/mobile-app-promotion/

Mobile applications

What's the best way to advertise a mobile app? I've tried FB, iAD workbench with no results, having flyers handed out on college campuses.


Mario Ortiz

Clarity Expert

I built an app myself and made plenty of mistakes. Handing out flyers actually sounds like a nice idea. Not because you'll get many users (you won't). But because you can ask for feedback face-to-face, which is more valuable than on a form or on a call. If you want to promote the app, you'll need to share it online to reach a wider audience. Before you start paying for ads, make sure you get the basics right. Define a market & strategy for distribution, launch on free platforms like Product Hunt, set up some Search Engine Optimization (SEO & ASO), and try your hand at a bit of viral marketing. There are a bunch of free alternatives to Product Hunt that you can also try: Tinylaunch / Microlaunch / Simple Lister / Beta List / StartupBuffer / StartupInspire / Uneed Source: https://speedbumpapp.com/en/blog/mobile-app-promotion/

Marketing Strategy

How do i really launch a mean marketing campaign for my first of many mobile app?


Mario Ortiz

Clarity Expert

I built an app myself and made plenty of mistakes. Before you start paying for ads, make sure you get the basics right. Define a market & strategy for distribution, launch on free platforms like Product Hunt, set up some Search Engine Optimization (SEO & ASO), and try your hand at a bit of viral marketing. There are a bunch of free alternatives to Product Hunt that you can also try: Tinylaunch / Microlaunch / Simple Lister / Beta List / StartupBuffer / StartupInspire / Uneed Source: https://speedbumpapp.com/en/blog/mobile-app-promotion/

Marketing Strategy

What marketing strategy should I use if I am about to launch a mobile app?


Mario Ortiz

Clarity Expert

I built an app myself and made plenty of mistakes. Before you start paying for ads, make sure you get the basics right. Define a market & strategy for distribution, launch on free platforms like Product Hunt, set up some Search Engine Optimization (SEO & ASO), and try your hand at a bit of viral marketing. Source: https://speedbumpapp.com/en/blog/mobile-app-promotion/

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