1. White-Label Ready GHL allows full branding — from domain to dashboard — so your eCommerce platform looks like your own software. Perfect if you're aiming to maintain a premium brand image. 2. One-Time Setup (No Hidden Fees) While GHL offers recurring plans for agencies, you can resell or manage your store with your own pricing. This gives you more control compared to Shopify’s fixed monthly fees and transaction charges. 3. Built-in Sales & Marketing Unlike Shopify, GHL includes: Funnels for showcasing products (ideal for limited drops or luxury launches) Email/SMS automation for retargeting and abandoned cart recovery CRM for managing customer relationships and upselling 4. Full Ownership of the Storefront You’re not limited to templates — you can build custom product pages, funnels, and automations that match your high-end fashion aesthetic. 5. Scales Beyond a Store Want to launch private events, virtual lookbooks, or a VIP access portal? GHL can handle all of that — no extra plugins or third-party apps needed.