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Ryan ODonnell

You'll do at least 1 thing better after our call.

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Founder of SellHack. Former Yahoo exec via Right Media acquisition. Startup marketer and biz dev since 2003. Startup mentor at FlashStarts. Built a few good companies and some not so good ones. Learned from all of them.

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Email Strategy

Will creating more email domains for different purposes help my deliverability?


Ryan ODonnell

You'll do at least 1 thing better after our call.

Agree with Lee's responses so I won't reiterate his points. Additionally, the use of multiple domains is a strategy to ensure that deliverability for your transactional/product/account related messages isn't affected by any sales/marketing related email communications which may be sent through a different domain like a .co or a subdomain. Gaming the system is temporary. Seems like you need to repair your IP/domain reputation and change your strategy for copywriting, send frequency etc. ps - make sure you have DKIM and SPF records set up.

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Areas of Expertise

Business DevelopmentGrowth HackingFundraisingStart-upsStrategySmall BusinessB2B Lead GenerationStrategic PartnershipsEmail StrategyEmail List Building