Author of Running Lean and Creator of Lean Canvas
Helping startups everywhere succeed.
Start-ups
Author of Running Lean and Creator of Lean Canvas
Falling in love with their solution, not the customer's problem.
Customer Development
Author of Running Lean and Creator of Lean Canvas
Here's my 3 phase approach: 1. Set problem context with a back-story. 2. If problem resonates (or not), ask how they solve these problems today. 3. Shut up and listen. Ash
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