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Eric Elford

General contractor in Canada, residential

Bio

25 years experience residential contracting, small to medium projects, kitchens, bathrooms, decks, remodeling, permitting, roofing, siding, windows, tools, drywall, paint, flooring, plumbing, electrical, sub-contracting, project management, lumber, trades, LED lighting, garage, leveling, stairs, railings, transitions, problem solving. Projects highlighted in Canadian Renovations for dummies book, and many testimonials are online.

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Entrepreneurship

I have a self-funded prototype app, which experts say has massive potential. Shall I continue self funding or present it to investors?


Eric Elford

General contractor in Canada, residential

I would suggest a 2 phased approach. 1: submit to a selection of around 50 Beta users, with the provision that with deep insights on its functionality, you offer them incentives for their feedback. This is a time limited event. With the feedback you engage the appropriate changes, but pay special attention to monetizing the app, and create a payback chart and a rollout timetable. Layout on paper rhe target market, how you plan on monetizing, and where your income roi will look like. Armed with this knowledge, then you can release a preview look to potential investors and have real data and income to show for your effort. I would suggest a small close group of investors, not VC or Sharks at this point. Focus on getting your income engine purring asap, and you'll have a winner.

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