Good Questions - If you have no idea what to do to start with FB ads, i would suggest getting on the phone with someone who knows the layout of the system, and how to access all the specifics of FB's targeting system. You could spend a lot of money really quickly if you don't know what you're doing. And little friendly guidance can go a lot way - and then if you decide it's not for you to keep trying it, finding a FB ad Manager would be the next best step! Hope this helps!