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Caroline

Brand Stylist & Strategist

Bio

I help female entrepreneurs build the business of their dreams through marketing, branding & design over at www.calijaedesigns.com

Recent Answers

Email Marketing

How can I stand out as an expert in email marketing even if I'm not well-known?


Caroline

Brand Stylist & Strategist

Get out there and be visible! Put your knowledge out there, share value and position yourself as an expert. Keep building up your email list & keep learning your craft. Market yourself on Periscope, Facebook, Twitter & Instagram wherever your target audience is hanging out!

Brand development

What are the pros and cons of branding under a personal name vs a brand name?


Caroline

Brand Stylist & Strategist

It is really personal preference and what you feel comfortable with. If you will be using your name you would be the primary face of the company and would have to think of your business down the road. Will you be hiring a team? Will you want to keep your face the primary aspect of your company? I have seen coaches primarily use their name and have seen them reach extreme success by being visible and proactive.

Educational Technology

What is the best way to advertise an online educational service?


Caroline

Brand Stylist & Strategist

I would create a unique marketing plan for Instagram, Facebook & Twitter since that is where your target market is. You can do paid advertising through them and really target the people in your niche! I would really become engaged in communities in those social media platforms and do fun contests & build awareness. I help create marketing strategies if you are interested in talking!

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Areas of Expertise

Business DevelopmentDigital MarketingMentoringMarketing StrategyContent MarketingWeb DesignStrategic PlanningNew Business DevelopmentSocial Networking