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Roxanne C.

Business Communication and Language Coach

Bio

Founder, Professional English Online and Executive English, American-Style; teacher of Business English, English for Specific Purposes and cross-cultural communication and career coaching for non-native English speaking professionals; have lived and shared my skills and knowledge in the US, Europe, the Middle East, and Russia.

Recent Answers

Therapists

Should I become an expert on Clarity?


Roxanne C.

Business Communication and Language Coach

First, I must start by saying I am really sorry you had to grow up in such an environment. However, as awful as it was, it has provided you with the empathy and passion towards those who may be going through tough times that you may not have acquired otherwise. Will people here find what you are offering useful? Well, my question to your question is: Have you taken the time to go through the profiles of the experts on this site? If not, I will tell you the services offered run the gamut. There is something for everyone, and to meet all kinds of needs. One way to think of it is if you have something to share, something that can help someone else, but you are not putting it out there for people to take advantage of it, you are not only doing a disservice to yourself, but to others as well. Another thing is sometimes people don't even realize they need certain services or advice until they see them being are offered. So, back to your question-will people here see it as an advantage? You will not know until you put it out there and find out. As far as your background is concerned, as I mentioned earlier, I think it has given you the compassion and empathy required to listen to other's issues, but you must help your clients realize there is a light at the end of the tunnel, and be able to use your skills and training to lead and guide them towards it. Over all, if you want to help those who may be lost and down, you need to stop reliving the period in your life when you were lost and down. Stop allowing it to dictate your present and, ultimately, your future. Use it as a way to motivate you and your clients. As you can see from my profile I am a trainer and career coach. Have I always had success in my career? No. In fact, I have made A LOT of mistakes throughout my 25+ years in the business world, but that is life. You live and learn, and even if those things are things you did not do, but were done to you, you can still learn from them, and help others with your knowledge and what has become your expertise. I hope this was helpful, and if you have any more questions, feel free to arrange a call with me. In the past, that kind of education was called "The School of Hard Knocks."

Pricing Strategy

What should I do if the lowest price I can charge for some of my products is still twice to three times higher than that of my competitors?


Roxanne C.

Business Communication and Language Coach

Being a niche is not enough to justify your prices. You need to also consider the follow: 1. Are you niche enough? Sometimes we think we have a niche, but we really don't. 2. Who is your perfect customer? Some experts refer to this as your avatar. Remember, one main characteristic of your perfect customer is he/she is willing and able to pay your prices. 3. Are you giving you customers what they want? If you are just doing what the big companies are already doing, but on a smaller scale, they don't need to go to you because what they want is already being offered by the big companies, AND at a cheaper price. What do your customers want that the big companies are not providing? 4. What are they paying for? What is it about your prints that distinguish them from the ones produced by other companies, and, thus, justify the higher price point? Don't get too wrapped up in being small and bootstrapped. That is not the clients' problem, and will not be a reason a client will go to you. That is like saying I am charging more because my rental costs are high. This may be true, but it is not a justification, at least, in your customer's mind, to pay more. After all, why should they pay for your rent? Therefore, you need to go over the questions I posed above, and be a detailed as possible with your analysis. Over all, you must have a clear understanding of the value of your products because, in reality, clients may not really know what that is. They just know you offer prints, and Co. Biggy offers prints-now who has the cheapest price? You may know that comparing you and Co, Biggy is like comparing apples and oranges. So, it is up to you to make sure you have clear answers to the above questions, and you are able to point out the value (again, the value is not that you are small and bootstrapped and need the money!) of your product that justifies the price. I hope this was helpful.

Legal Advice

How to get started with a class action lawsuit? Will lawyers take the case unpaid – that is until a verdict or setttlement? Or will they bill hourly?


Roxanne C.

Business Communication and Language Coach

First, you should look for lawyers who specialize in class action lawsuits. To find such lawyers, you can google, or contact the Bar Association in your state. You mentioned the victims are low on cash. Yes, lawyers will work for a future payment, but you have to find such lawyers, and ask if they are willing to accept such a payment agreement. This type of payment agreement is called a contingency fee. This means the lawyer is paid a percentage of the client's monetary award, or a settlement the client comes to with the other party. If the client doesn't win, the lawyer gets nothing. So, basically, the lawyer's pay is contingent upon the client winning the case. I hope everything works out!

Online Retail

What are the challenges of creating an online marketplace with tangible products?


Roxanne C.

Business Communication and Language Coach

I think the most important issue you should think about is getting traffic to your website. I have heard of this idea before-people who want to create an online marketplace where vendors can sell their wares-, not to mention all the sites currently available who do this, and the biggest hurdle is getting the traffic and, hopefully, enough sales, to make it worth the time and effort for you and your vendors. Roxanne

Web Marketing

How can I monetize an escort website?


Roxanne C.

Business Communication and Language Coach

There are a few ways you can monetize your site: 1. Affiliate Marketing: Since you mentioned you have enough traffic, connecting with companies in the same industry that sell products your customers may be interested in may work out well. 2. Sell ads-Approach companies and see if they would like to advertise on your site. 3. Offer your own products/additional services-In addition to contacting escorts, you can offer other services or products that are geared towards adults. Hope this was helpful! Roxanne

Career Development

What is the best way to get an internship invitation from a London startup?


Roxanne C.

Business Communication and Language Coach

Find start-ups in your field and contact them just as you would if you were applying for any other job. Make sure you send a CV with a cover letter (letter of inquiry). In the last paragraph, in addition to providing your contact information, put down a date you will contact them to touch base, then make sure you do. The main concern a company will have is your legal status. Do you plan to go to London as a tourist and "work" for 3 months? Do you need a visa to go to the UK? Do you have proof that you have enough money to live off of? Do you have a residence/a place to stay? You see, the biggest problem is the UK, just like the rest of the EU, will not be able to issue you a visa or a work permit, regardless of whether you are getting paid or not. They would have to prove they cannot find a citizen of an EU state to do the job, and that may not be the case. Even if it was, and you are the only person who can do the job (and is interested), the company will have to fill out tons of paperwork and pay quite a bit of money-something most start-ups are in short supply of-to have you there. So, before you send out inquiry letters, you should make sure you have the legal aspects covered. Good luck, and if you need additional information, please give me a call. I have worked in Europe for over 7 years, and am very familiar with the issues non-EU citizens have when it comes to working there.

Employee Hiring

I have an idea for a successful social networking site. How can I find people to help me establish and operate the business in Saudi Arabia?


Roxanne C.

Business Communication and Language Coach

You have to understand, Saudi Arabia is the most conservative country in the Middle East, and anything that may allow men and women to contact one another is strictly prohibited. The fact that you want to introduce a "social networking" site will not be looked upon favorably. Yes, they do have Facebook and Twitter, but it is quite common for them to be blocked or shut down. Other than the cultural aspect, Saudi Arabia is like many other countries in the region: the best way to establish a business is to build relationships with people who may be able to help, or know of people who can help. Since an invitation is needed to enter the Kingdom, making contacts while you are here is the only way you will be able to get inside. I suggest you go on LinkedIn, and other business sites frequented by people in the Middle East and inquire if anyone is interested in filling the roles you need, or know someone who is. Lastly, you will need to be patient and persistent because nothing is done quickly there.

Job search

What is the best job to get to learn to become an entrepreneur? Working at a VC as an analyst? Work in Sales? Work in Marketing? Consulting?


Roxanne C.

Business Communication and Language Coach

I don't think there is any job that is going to teach you how to be an entrepreneur. Working as an analyst, in sales, or marketing enables you to see how a certain area within a firm operates, and the role it plays. It can help you learn the skills needed to succeed in that position, but that is not the same as being the boss of your own business. Those who want to be entrepreneurs may start out by keeping their day job, not to learn how to run their own business, but to have some income while they are setting up. Others may choose to work with someone who owns and runs his own business, in hopes that they can learn from them, sort of like an apprentice. Unfortunately, many business owners do not have the time, patience or desire to show someone else the ropes, especially someone who may end up being their competition! Over all, based on my own experience and from that of other entrepreneurs, we learn by doing it. No matter how much, or how little, work experience, education or talent you have, nothing really prepares you for running your own business, mainly because being an "expert" in your field is not all it takes to run a business, or get clients. In regard to the job market, and the skills one should build to be in demand are concerned, I would say, first and foremost, learn how to code. Anything to do with technology-coding, SEO, web development, digital marketing-I see as useful skills. Being proficient in Microsoft Work and Excel are no longer considered skills, they are considered necessities and are no longer special. So, it is very important to become proficient in tech skills which a company can find useful and use immediately.

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