The difference between Facebook Ad campaign success and failure is a strategy. Once you have the right strategy, and creative in place for Ads, there is probably a way you can support the ad campaign on your own internally. But before you start an ad campaign, you must speak to an expert to see how you should structure a campaign, and what each ad is doing in the campaign. You also need to look at the landing pages you are sending your ads too. Are they the right type of page? Will they convert? Do you have them setup for testing? Are they mobile responsive? How fast are they loading. Successful ad campaigns happen when the entire sales funnel, from the landing page through to all followup emails are tightly coordinated with ads. I hope this helps. Samuel P.N. Cook