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Ashley DeVan

Marketing strategist with proven results

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A top-performing Marketing professional with a successful record of achievement. My entrepreneurial spirit and relationship building skills have given me a special talent for transitioning strategy into action and achievement with proven results. I am a passionate authentic marketer with a commitment to design thinking and all forms of resonant storytelling. My specialties are marketing strategy, branding, web design, social media, event marketing and video production.

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Entrepreneurship

Do you have some tips for keeping focused as an entrepreneur?


Ashley DeVan

Marketing strategist with proven results

I find focus in strategy - the art and science of planning and marshaling resources to achieve your goals. First you start with your goal, then you assess the various strategies that will support that goal and identify the tactics that you will implement to execute your strategies and map out how you will measure each tactic's success. It may sound simple, most good strategies do. I keep my goals, strategies, tactics and metrics front and center in everything I do. Here is a simple example: Goal: Build My Brand Strategy 1: Connect With Others Strategy 2: Storytelling Tactics: Being active on LinkedIn, Attending Local Events, Blogging Metrics: LinkedIn Stats, Conversations and Connections, Social Sharing of Content

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