AdWords (and paid search, more broadly) can be an extremely beneficial source of traffic and customers for businesses. Paid search is still the only advertising medium where the customer initiates the action to see an advertisement. Because of this, if you offer a service the customer is looking for and have tight alignment between keyword selection, ad copy matching, landing page experience, and compelling offer, you can have great success. I've been managing paid search accounts for over 6 years now and if you have any specific questions feel free to reach out!

Hey there! Not sure if you're still looking for an answer here, but nevertheless, here's what I would recommend: In this case, I would probably build out a separate account for each under a master MCC account. You can technically accomplish it in one account, but since you have different websites & are targeting similar keywords, I would split them out separately. Hope this helps!

Do both of these ads live in the same ad set? If so, do they have an equal amount of impressions?