He specialises in supporting entrepreneurs. He has over 15 years’ experience in the SME sector. His work on Business Strategy and SME's was recently published in the Asia Pacific Journal for Innovation and Entrepreneurship. Here he successfully crossed applied Classical Military Strategic Thought for the benefit of Entrepreneurs. His work has also been published in the Chief Strategy Officer Magazine.

Zufi has an Action Learning based MBA in International Business Management and a BA (Hons) in War Studies. He is a Fellow of the RSA. He is an Approved and Registered Growth Accelerator Coach for Growth Accelerator . He has supported Post Graduate Students and Staff at King's College, London, for over 5 years as a Business Mentor via the Lion's Den Challenge . He was member of the judging panel for the Sirius Accelerator Program organised by UKTI in 2014. He recently joined Mass Challenge as a Business Mentor.

He set up the London Chapter of Entrepreneur Commons. He has organised the peer to peer based Business Mentoring Meetup Group in London for over 4 years. His CSR has supported over 250 New and Small Businesses for Free in the London area over the last 12 months.