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Ori Ainy

B2B Software Marketing and Channels Partner Expert

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International marketing, sales, and business development for B2B software companies:
- Global marketing strategy and marketing plans
- Recruiting distributors and channel partners
- Outsourced international sales executive

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Software Development

We are software developers from Moscow, and startups are our specialty. What is the most efficient way to receive orders from the US market?


Ori Ainy

B2B Software Marketing and Channels Partner Expert

All the aforementioned tips are valuable. They are all critical for your success and in addition to some more parameters that I would include, they should be addressed in details in your international marketing plan. Do you have an international marketing plan? A marketing plan will also outline the reasons that you've selected the USA market - a very big market with great potential but at the same time a very tough one to penetrate for foreign companies and very costly as well. My recommendation is to prepare an international marketing plan - it will save you a lot of money, time and will assure that your sales and marketing activities are based on a sensible strategy.

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Areas of Expertise

International SalesInternational MarketingSales Channel Development