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Jake Mayell

London Based Social Media Advertising Professional

Bio

I have extensive experience planning and running multi million dollar social media advertising campaigns for clients such as Apple, Amazon and Spotify.

With over ten years digital experience - the last three of which solely in paid social media advertising - I can help you understand how the professionals do it.

My previous position was as lead account manager at Glow, a Facebook sPMD and Twitter MPP.

I am currently Global Head of Paid Social for the Net a Porter Yoox group.

Recent Answers

Facebook Ads

Does anyone know how to effectively run Facebook Ads to Affiliate and CPA offers? What's the best strategy that you've found personally?


Jake Mayell

London Based Social Media Advertising Professional

Nobody else has mentioned that Facebook are extremely restrictive of affiliate links. You will likely not be able to run a traffic driving campaign if you plan on directing straight to your affiliate URL. You will need to incorporate an offer or sales page between the two which adds a barrier to entry but also allows for some more advanced remarketing strategy etc.

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Facebook AdvertisingFacebook MarketingContent MarketingFacebookDigital Marketing StrategyTwitter for BusinessFacebook AdsInstagram